The ever-changing and unpredictable scope of digital influence has welcomed an influx of female social media influencers in 2025, globally redefining what it means to lead, inspire and impact. Like beauty moguls or lifestyle influencers, female influencers are thriving as tech entrepreneurs or activist voices. They are being recognized as marketers and communicators that create community, redefine spaces of experience, challenge perceptions, and drive trends on Instagram, YouTube, TikTok, and X (formerly Twitter). What is remarkable about these influencers is not only their number of followers, but their authentic personal connections, creativity, and their ability to cultivate genuine conversation. They are storytellers, brand builders, and trendsetters, demonstrating their skills as media creators through powerful personal brand development, and often successful startups.
10. Santoshi Shetty (707K followers):
Santoshi Shetty (born 17th December 1993 in Mumbai) is an Indian fashion and lifestyle influencer and is the founding blogger of 'The Styledge'. Santoshi trained as an architect at the IES College of Architecture and applies her design sensibilities to her experimental and edgy style, gaining 700k+ Instagram followers by 2025. Santoshi was awarded the Cosmopolitan Blogger of the Year, and Elle Blogger of the Year in 2016, and the Palladium Spotlight Fashion Blogger in 2017; and in 2019, she launched a '90s inspired apparel collection with Spoyl. In 2020, Santoshi received backlash for offering online paid mental-health “therapy”, apologizing once challenged on her legitimacy. In addition to fashion, Santoshi is a qualified Bharatnatyam dancer, licensed Zumba instructor, and provides a maxim of self-love & positivity throughout her content, inspiring followers to "glow and grow together" through self-care.
9. Aakriti Rana (1M followers):
Aakriti Rana (born 5 July 1991 in New Delhi) is an Indian fashion, travel, and lifestyle influencer who began her well-known blog La Chica Loca in 2014 and shortly thereafter in 2016, launched her YouTube channel. Once completing a B.Com and MBA in Pune, she worked her way up in advertising before moving to full-time content creation. Aakriti's style mixes are always so vibrant, her travel diaries from across the world, and her product reviews have led her to become an ambassador for luxury fashion labels and brands like Ziveg. She comes from an army family, with her father being an officer, her mother passed away in 2020, and her younger brother is a pilot. She's a vegan with pet dogs with a life motto of: "Make memories. They will last you a lifetime."
8. Aashna Shroff (1M followers):
Aashna Shroff (born 4 August 1993 in Mumbai) is an Indian fashion and beauty influencer, blogger, YouTuber, entrepreneur, and extremely successful digital influencer. She began her fashion blog “The Snob Journal” in or around 2013 and simultaneously, she launched her online store “The Snob Shop” on Facebook, which opened the digital doors for Aashna. At first, Shroff was a preschool teacher, but studied fashion while she was in school for interior design and photography. As of 2025, she has over 1 million followers on Instagram and she agencies and consistently collaborates with top beauty brands such as NYKAA, L’Oréal, Maybelline and Estée Lauder. In 2023, Shroff received the award for Cosmopolitan Luxury Fashion Influencer of the Year, and just few days after on 2 January 2025, she married longtime boyfriend, singer Armaan Malik.
7. Masoom Mehta (1.3M followers):
Masoom Minawala Mehta (born December 17, Mumbai) is one of India’s earliest fashion influencers and digital entrepreneurs. She established the blog Miss Style Fiesta in 2010 and then developed it into a full-fledged fashion media brand that now has over 1.3 million Instagram followers. A graduate from H. R. College and holds a Fashion Styling diploma from the University of the Arts London, she is praised for her level of street style vs. luxury. Masoom was the first Indian creator to walk as a showstopper at Milan Fashion Week for designer Vaishali S, and has attended multiple Cannes Film Festival red carpets as a representative of India. She also founded Empowher, a women-led initiative, invests in start-ups and supports #SupportIndianDesigners and promotes body-positive storytelling.
6. Dolly Singh (1.5M followers):
Dolly Singh (born 23 September 1993 in Nainital, Uttarakhand) is an acknowledged Indian fashion blogger, comedian, content creator, and actor. Dolly started off her journey with the blog, Spill the Sass, which included budget fashion tips, while she was a student at Kirori Mal College and then NIFT, Delhi. Dolly gained attention on iDiva through her quirky characters like Raju ki Mummy and South Delhi Girl, and then transitioned to full-time content creation from 2015. Since then, she has acted in Netflix’s Bhaag Beanie Bhaag, Modern Love Mumbai, Dream Boy, Double XL and Thank You for Coming. She is rawly and openly honest about body image issues and self-acceptance, and has a deep connection with an audience. Dolly was featured in Forbes India Top 100 Digital Stars in 2022.
5. Kritika Khurana (1.8M followers):
Kritika Khurana (born June 19, 1993 in New Delhi, India), a major fashion and lifestyle influencer in India, is recognized best as That Boho Girl. Kritika began posting her #OOTD in 2013 when she launched her blog called That Boho Girl in 2014. She followed this with a YouTube channel producing videos about styling, travel, beauty, and DIY aesthetics. Kritika graduated from the JD Institute of Fashion Design and is the founder of the apparel label The Hype. She has a loyal following because of her signature bohemian‑chic style including flowy statement prints, earthy colors in her fashion choices, and layered accessories. She showcases her ability to mix high‑low fashion along with great styling advice that can be duplicated. In March 2021, Kritika, together with her sister Deeksha, launched her podcast “What’s Up Sister?” which focuses on their personal growth as well as fashion and lifestyle topics. Kritika married her boyfriend Aditya Chhabra in April 2022, announcing their separation on October 2nd, 2022.
4. Kusha Kapila (4.3M followers):
Kusha Kapila (born 19 September 1989 in New Delhi) is an Indian content creator, comedian, fashion editor, and actress. She initially gained recognition as the persona of "Billi Maasi," a satirical South-Delhi aunty that Kusha created while working as a fashion writer/editor at iDiva. Kusha later hosted Comicstaan Season 3 on Amazon Prime, appeared in Netflix's Masaba Masaba Season 2, has acted in several films Ghost Stories (2020), Plan A Plan B (2022), Selfiee and Sukhee (2023), and Thank You for Coming (2023). Kusha announced her marriage with Zorawar Singh Ahluwalia was ending in June 2023 after getting married in 2017, while continuing to co-parent their daughter, Maya. In 2025, fans went into a frenzy over the significant weight-loss lifestyle change Kusha displayed on social media, which was explained as a mix of fitness and diet, while denying speculation around drug use (Ozempic, etc.). She also recently recorded a short film called Vyarth, which expressed the unspoke
3. Mrunal Panchal (5.4M followers):
Mrunal Panchal (born around 1999) is a prominent Indian beauty influencer and entrepreneur, known online as "Mrunu" or the "Gujju Unicorn." She became famous through viral make up tutorials on TikTok, and she transitioned from TikTok, to Instagram and YouTube while building a huge following (5.5 million on Instagram) by 2025. A major milestone in her career: she launched Mrucha Beauty, a cruelty-free, inclusive brand made for Indian skin tones, which did ₹2 crore in sales in five months of launch, in November 2025. She the most followed influencer-founder on the 2025 Candere Hurun India Women Leaders List. She has collaborated with top international brands including Maybelline, Dior, Sephora, Sony LIV, and Rare Beauty. Mrunal married fellow creator Anirudh Sharma in Oct 2024 and she continues to infuse creativity, entrepreneurship and digital influence with authenticity.
2. Prajakta Koli (8.8M followers):
Prajakta Koli (born 27 June 1993 in Thane/Mumbai) is a renowned Indian YouTuber, actor, and author. She began the popular comedy channel MostlySane in 2015 with content related to family life and Indian culture in relatable sketches, with millions enjoying the content of mostly sane. Prajakta starred in Netflix's coming‑of‑age series Mismatched as Dimple, and had roles in the films Jugjugg Jeeyo (2022) and the anthology Zindaginama (2024). In 2025, she was also the first Indian to be mentioned on TIME's inaugural TIME 100 Creators list recognizing her influence over global digital culture, and the same year she released her first book Too Good to Be True. Outside of entertainment, she also works on mental health advocacy and awareness, gender equality, education and climate work - including being India's first UNDP Youth Climate Champion and working with the Michelle Obama supported initiative Creators for Change.
1. Jannat Zubair Rahmani (50.1M followers):
Jannat Zubair Rahmani (born 29 August 2001) is a popular Indian actress and a digital entrepreneur. She first gained prominence as the child star Phulwa in the television show Phulwa (2011) and after this, she portrayed Pankti Sharma in TV show Tu Aashiqui (2017). She transitioned from television to social media, first becoming a TikTok star before moving to Instagram and YouTube, where she has gained over 50 million followers on Instagram and millions on other platforms. Besides acting, she is also a singer and detailed her appearances in various music videos, including Ishq Farzi and Chaal Gazab Hai. She is also an entrepreneur and launched her own modest wear brand, Nayaab, and jewellery brand, Jzee, in 2025. She was also awarded for her digital influence at the 2025 Power Creator Awards. She returned to television with Laughter Chefs Season 2 and also appeared on The Traitors India recently.
