Apple's India shipments of iPhones are expected to reach a record 14–15 million units in 2025, an increase of as much as 25 per cent from this year, as per industry monitors.
The expansion is being credited to deep discounts on existing iPhones and competitive pricing of just-unveiled iPhone 17 series.
IDC India puts shipments up to 15 million next year from 12 million in 2024, and Canalys estimates 14.2 million. Counterpoint Research sees 18-19 per cent growth, with Apple's market share to hit 8 per cent.
The iPhone 17, from ₹82,900 ($940.5), is marginally more expensive than the previous model but now has a starting storage of 256 GB in place of the previous 128 GB version. While analysts predict further sales boost from the upgrades to Pro versions and the launch of the iPhone Air, Canalys projects Apple India revenue to grow to ₹1.08 trillion ($12.3 billion) by 2025 from ₹98,717 crore ($11.2 billion) in the previous year.
India, which is already Apple's fastest-growing market, is going to be a key contributor to its global growth narrative. iPhone 16 remained India's best-selling premium smartphone in the first half of 2025, propelling nearly 97 per cent growth in the segment.
With new retail stores in Mumbai, New Delhi, Bengaluru, and Pune and EMI schemes, Apple is expanding its reach. It has opened two more stores in Bengaluru and Pune recently, strengthening its India push while sales in China rose only 4.4 per cent in the June quarter after years of contraction.
On the production front, India is also becoming more prominent, with one in every five iPhones being made locally.
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